lekabinet had again partnered with SophiaBohemia to create a campaign & lookbook for the fall/winter 2017 collection. This has been a second cooperation with the independent Czech republic based fashion label.

 

Photography, Art Direction, Graphic Design

sophia-fw2017-campaign-hero

 

Campaign

This was the first collection by SophiaBohemia advertised also to a younger audience. We knew straight away that we want to shoot in Vienna – the city provided an amazing balance of "metropolitan chic" looks with strong urban influence.

sophia-fw2017-campaign01
sophia-fw2017-campaign02
sophia-fw2017-campaign04
sophia-fw2017-campaign03
sophia-fw2017-catalog-openmockup-big

Lookbook

Logotype was created for horizontal and vertical version. With responsive style, it can be used on everything and still looking fresh. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

 

 

Production

Logotype was created for horizontal and vertical version. With responsive style, it can be used on everything and still looking fresh. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

20840638_852847908215123_2210915520244709766_n
20799096_852847918215122_300575653508197743_n

Selected Works

SophiaBohemia – Fall Winter 2017Art Direction — Photography

Fred Madison - WayMusic video

#onlymeasuredCampaign — Art Direction — Photography

TANECVALMEZ 10Brand identity

Diamant UnipoolAd — Photography — Video

lademBrand identity — Website design

Le EncoreFashion video

TANECVALMEZBrand identity

TechFidesBrand identity