#onlymeasured is a long-term brand strategy & multimedia campaign for JANEK made-to-measure. As a former Brand Manager of JANEK, I've co-created and supervised whole thing.

Brand Design, Webdesign, Art Direction

Problem & solution

Being an in-house one man marketing army for a fashion manufacturer and brand was a huge challenge and life changer for me.

Marketing and Public Relations of the company being my main responsibility, I was also dealing with Sales & Retail Strategy with 3 stores across the country and e-store and with Creative Direction -
I worked for three seasons* as an Art Director, shaping the creative face of the company with photographer, Mr. Jakub Koutný and also helped to buy fabrics and develop new products with the owner, Mr. Alois Holiš.

 

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Campaign & photoshoot

While working on early concepts, I've remember Sergej Ďagilev, founder of the Ballets Russes who commissioned Pablo Picasso as a set designer of his performences.

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Lookbook

Being an in-house one man marketing army for a fashion manufacturer and brand was a huge challenge and life changer for me.

 

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Behind the scenes - Snapshots

Being an in-house one man marketing army for a fashion manufacturer and brand was a huge challenge and life changer for me.

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Website

While working on early concepts, I've remember Sergej Ďagilev, founder of the Ballets Russes who commissioned Pablo Picasso as a set designer of his performences. I realized, this is also key element for TANECVALMEZ and it's founders, who always strive for bringing artists to the city and exhibit their work during the festival.

 

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Advertising & Media

Being an in-house one man marketing army for a fashion manufacturer and brand was a huge challenge and life changer for me.

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Selected Works

SophiaBohemia – Fall Winter 2017Art Direction — Photography

Fred Madison - WayMusic video

#onlymeasuredCampaign — Art Direction — Photography

TANECVALMEZ 10Brand identity

Diamant UnipoolAd — Photography — Video

lademBrand identity — Website design

Le EncoreFashion video

TANECVALMEZBrand identity

TechFidesBrand identity